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The Curse of Knowing Too Much: Why Supplement Brands Lose Customers When They Explain the Science Instead of the Solution
The science explains how your product works. The consumer is trying to decide whether your product is worth buying.
Lisa Sheppard
Jul 73 min read
Why Most Supplement Brands Don’t Have a Loyalty Problem—They Have a Positioning Problem
Most supplement brands think they have a customer problem. They don't. They have a positioning problem disguised as churn.
Lisa Sheppard
Apr 303 min read
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