What's Actually Blocking Your Growth

If your revenue has plateaued—or growth feels harder than it should—something in your system is misaligned.

This audit identifies exactly what it is… and how to fix it.

20+ Years in CPG | Natrol • Herbalife • Huel

• The Genius Brand • DTC • Amazon • Retail • Omnichannel Growth

Most brands don’t hit a ceiling because of one bad decision.

They stall because:

• Acquisition costs rise—but conversion doesn’t follow

• Amazon, DTC, and retail operate in silos

• Product launches spike… then fade

• Retention isn’t structured—it’s reactive

At this stage, more tactics won’t fix it.

You need a clear diagnosis.

This is a deep diagnostic of your business across the systems that actually drive growth.

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Not surface-level recommendations.

Not generic advice.

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A structured breakdown of what’s working, what’s not, and what to do next.

• A full diagnostic across your growth system

• Clear identification of what’s blocking revenue

• Prioritized opportunities (what to fix first)

• A 90-day growth roadmap

• Strategic recommendations tailored to your brand

• 60-minute live strategy session to walk through everything

You’ll leave with clarity—and a plan you can actually execute.

This audit is designed for:

• CPG, supplement, and functional food brands

• Founders doing $1M–$20M+ in revenue

• Teams experiencing a growth plateau

• Brands that have tried agencies—but need strategic direction

• Founders who want to scale with structure, not guesswork

This is not for early-stage brands still validating product market fit.

I’m Lisa Sheppard, a marketing leader with 20+ years in CPG and dietary supplements.

I’ve led growth across:

• Global brands like Natrol and Herbalife

• High-growth startups and emerging brands

• Amazon, DTC, and retail ecosystems

I don't just advise.

I diagnose, align and build growth systems that scale.

Over $20 Million Brand on Amazon

• Out-of-stock hero product + stalled growth

• Rebuilt supply + Amazon + channel alignment

• 100% restock in under 90 days + growth foundation restored

• $1,500

• Audit Investment Applied to First Month If We Work Together Post Audit

1. Apply
Tell me about your brand, channels, and current challenges

2. Qualify + Align
If it’s a fit, we’ll schedule a 20-minute call

3. Audit Begins
I conduct a deep analysis of your growth system

4. Strategy Delivery
You receive your roadmap + we walk through it together

How long does it take?
30 days from kickoff to delivery.

Do I need to prepare anything?
You’ll provide access to key data (channels, performance, etc.)

Can I implement this myself?
Yes. You’ll have a clear roadmap.

Do you offer ongoing support?
Yes—via Fractional CMO partnerships.