Why hire a marketing consultant?

Welcome to the blog!

There are so many reasons that brands need an outside thought leader in today's world of marketing. Some of the top ones include:

• Lean staff without broad experience in certain aspects of marketing

• A new product launch that requires extra attention

• Creative assets for a specific medium such as social media

• New channel or audience exploration for a mature brand

But to take a step back - what is marketing anyway? According to the American Marketing Association, Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

This applies to you if you are a product sold on Amazon, a global cosmetic line or a personal stylist or dog walker. Everyone needs good marketing. In today's digital world, marketing is increasingly measured through specific KPI's that are set by the brand owner. Some KPI's worth tracking are number of impressions, engagement metrics, conversion to sale, return on advertising spend (ROAS), customer acquisition cost (CAC), return on investment (ROI), customer lifetime value (CLV), bounce rate and time spent on site. At Memorable Marketing, we consider ourselves an extension of your team and help you track and measure campaigns to ensure positive results.

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No two brands are alike and no two marketing channels are alike. Each have their own nuances and needs. Because we are a boutique agency, we work with you to build a profitable future together.

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We are human beings and we look forward to sharing the human side of our business as much as key learnings and education on the blog.

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