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Top of funnel is important to drive awareness to a brand. With the strong emphasis on social media to promote brands, targeting relevant consumers with the right messaging is key. The more specific you make your content across platforms, the better your results will be.


The Importance of Industry Specific Content Industry specific content is incredibly important for search engine optimization (SEO) and online visibility. Having content that is tailored to your industry allows search engines to better understand the context of your website and the topics you are covering, which can help improve your rankings in search engine results pages (SERPs). Additionally, industry-specific content can help your website stand out from competitors, as it is more likely to be unique and engaging for your target audience. Ultimately, creating content that is tailored to your industry can help you build trust and credibility with search engines and potential customers, resulting in increased website traffic and engagement.

5 keys to industry specific marketing

  1. Know your audience: Understand your target market and their needs so that you can effectively craft a marketing message that resonates with them.

  2. Leverage industry trends: Stay up to date on the latest industry trends and use them to your advantage.

  3. Monitor competitors: Stay ahead of the curve by monitoring what your competitors are doing and adjust your strategy accordingly.

  4. Create meaningful content: Create content that is both informative and engaging to ensure that your audience finds value in what you have to offer.

  5. Utilize multiple channels: Utilize different channels to reach your target market, such as social media, email, search engine optimization, and more.

As an example, consider the wine industry. Most wineries rely upon promotions, special events and wine clubs to build their business. Essentially, they are a subscription model, with a constant top of funnel need to grow their base. For success in this industry, get inside the mind of your consumer. Segmentation will help with this, because there are consumers with different needs. You know your customer best, so identify if your customer is a highly knowledgeable heavy user, a medium knowledge and moderate user or a light knowledge user that wants to know more or is in it for the social fun. Most wineries and brands have customers that fit into each of those buckets, but one bucket typically dominates.

Once you've segmented your audience, the below tips can help:

  1. Utilize social media platforms to target your audience. Create attractive visual content and use relevant hashtags to reach new customers.

  2. Make use of influencers in your industry to reach more people. Invite them to try your product and spread the word about your wine.

  3. Get involved in local events to expand your reach and build relationships with local customers.

  4. Focus on creating a memorable experience for customers. Offer tastings, in-store events, and unique packaging to stand out from competitors.

  5. Leverage customer reviews and ratings to build trust and credibility.

  6. Utilize email marketing to stay connected with customers.

  7. Use targeted advertising to promote your wine and reach your desired customer base.

If you need help in industry specific marketing, let me know. I've worked with multiple product categories including food, beverages, shoes, wine, dietary supplements, sport nutrition and skincare.

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