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FRACTIONAL CMO FOR CPG & SUPPLEMENT BRANDS
20+ Years in CPG | Natrol • Herbalife • Huel • The Genius Brand
DTC • Amazon • Retail • Omnichannel Growth
Fix what’s blocking your growth. Scale what’s already working.
You Don’t Have a Marketing Problem.
You Have a Growth System Problem.
Most CPG brands don’t stall because of bad marketing.
They stall because:
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Channels operate in silos (Amazon, DTC, retail)
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CAC increases while conversion stays flat
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Product launches don’t scale past the first spike
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Retention isn’t engineered—it’s hoped for
At a certain point, more tactics don’t fix the problem.
You need a system.
I operate as your growth architect.
I work with CPG and supplement brands as a Fractional CMO, building the systems that drive scalable, predictable growth.
This isn’t execution support.
This is:
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Diagnosing what’s actually broken
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Aligning your channels into one growth engine
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Turning strategy into revenue
The 30-Day Growth Fix Framework.
Every engagement starts with a structured diagnosis of your business across five critical levers:
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Positioning — Are you clear, differentiated, and compelling?
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Acquisition — Are you buying growth efficiently?
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Conversion — Are you turning traffic into revenue?
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Retention — Are customers coming back—or churning?
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Channel Strategy — Are your platforms working together?
This is how we identify what’s actually blocking growth—and fix it fast.
Real Growth. Not Theory.
DTC Brand
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Problem: Out-of-stock hero product + stalled growth
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Action: Rebuilt supply + Amazon strategy + cross-channel alignment
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Result: 100% restock in under 90 days + growth foundation rebuilt.
Early-Stage CPG Brand
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Problem: Strong product, no scalable acquisition system
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Action: Repositioning + channel strategy + funnel optimization
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Result: Clear growth roadmap + improved conversion + scalable foundation
Global Nutrition Brand Expansion
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Problem: Entering U.S. market without validated positioning
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Action: Product pipeline + naming + claims + market testing
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Result: Successful North America launch strategy
Who This Is For
I work with founders and teams who:
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Run CPG, supplement, or functional food brands
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Are doing $1M–$20M+ in revenue
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Feel stuck at a growth plateau
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Have tried agencies—but need real leadership
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Want a strategic partner—not just execution
Ways to Work Together
1. AI Discoverability Audit™ (Entry Point)
Understand if your brand is structured to show up when AI recommends products.
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Ideal for: Founders exploring growth gaps
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Outcome: Clarity + actionable insights
2. Growth Audit (Deep Dive)
A full diagnostic of your business across acquisition, conversion, retention, and positioning.
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Outcome: Clear roadmap of what to fix and how
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Ideal for brands looking to grow beyond one channel of distribution
3. Fractional CMO Partnership
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Ongoing strategic leadership to execute and scale your growth system.
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Ideal for: Brands ready to scale with structure
Insights for CPG founders
Growth today isn’t about doing more.
It’s about doing the right things—systematically.
Explore insights on:
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AI-driven product discovery
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Retention + LTV optimization
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Omnichannel growth strategy
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Scaling beyond the plateau
Led by Experience. Built for Growth.
I’m Lisa Sheppard, a marketing leader with 20+ years in CPG and dietary supplements.
I’ve led growth across:
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Startups and emerging brands
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Global organizations
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Amazon, DTC, and retail channels
I’ve worked with brands like:
Natrol • Herbalife • Huel • The Genius Brand
Today, I help founders fix what’s blocking growth—and scale what’s already working.
You Don’t Need More Marketing.
You Need a Growth System.
You Don’t Need More Marketing.
You Need a Growth System.
WHAT PEOPLE SAY
TIM HAUSER
Lisa is very organized, understood our needs and got to work immediately.
JOE GUZARDO
Lisa is very professional and works hard to meet her client's needs.
MARK MILLER
Lisa was very helpful in launching my supplement product, Okinawa Triple Turmeric+. She has a professional network which she was willing to share with my startup and later phases of the operation. She was proactive in giving her opinions and took my concerns seriously and personally.